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Manager Business Intelligence

Date: Mar 18, 2023

Location: Atlanta, GA, US, 30308

Company: Norfolk Southern Corp.

Requisition 35184:

#LI-VS1 #LI-Hybrid



This position has a hybrid work schedule, requiring ~40% of time in office.


Primary Purpose:

  • Improve business intelligence & analytics in the Marketing department, enhancing processes and systems.


Principal Duties:

  • Evaluate existing Marketing processes and identify opportunities for improvement.
  • Assess the effectiveness and accuracy of new data sources and data-gathering techniques.
  • Develop custom data models and algorithms to apply to data sets.
  • Use predictive analytics to increase revenue generation and optimize business outcomes.
  • Coordinate with different functional teams to implement solutions and monitor progress.
  • Develop processes and tools to track Marketing performance and data accuracy.
  • Compile small-to-large data sets for various Marketing personnel.
  • Blend data sets from various sources to create automated, online visualizations.
  • Act as a project manager for small- to large-sized projects and system enhancements.
  • Assist manager & teammates on group projects and other administrative needs.
  • Develop working relationships with all Marketing business groups.
  • May manage a team or act as the primary owner of a significant business process.


Job Related Experience:

  • Minimum Level:  3 years
  • Preferred Level:  3-5 years



  • Preferred Level:  Bachelor’s Degree (BS)
  • Preferred Majors:
    • Business Analytics
    • Business Intelligence
    • Computer Science
    • Data Science
    • Database Management
    • Information Systems
    • Information Technology
    • Software Engineering
    • Supply Chain & Logistics


Technical Skills:

  • Structured Query Language (SQL)
  • Microsoft SQL Server, Teradata, IBM DB2
  • Python
  • R
  • Alteryx
  • Tibco Spotfire
  • Tableau
  • JIRA
  • Salesforce
  • Microsoft Office


Skills and Abilities:

  • Data Manipulation
  • Data Visualization
  • Statistical Techniques
  • Machine Learning
  • Analytical Thinking
  • Customer Service
  • Time Management
  • Written & Verbal Communication
  • Leadership
  • Teamwork


Career Path:

  • Future Jobs:
    • Group Manager Business Processes
    • Higher-level IT positions
    • Senior Market Manager
    • Group Manager, Marketing


Work Conditions:

  • Environment:  Office
  • Shift Work:  No
  • On-Call:  No
  • Weekend Work:  Occasional
  • Travel Required:  0-2 Days per Month

Company Overview

Since 1827, Norfolk Southern Corporation (NYSE: NSC) and its predecessor companies have safely moved the goods and materials that drive the U.S. economy. Today, it operates a customer-centric and operations-driven freight transportation network. Committed to furthering sustainability, Norfolk Southern helps its customers avoid 15 million tons of yearly carbon emissions by shipping via rail. Its dedicated team members deliver more than 7 million carloads annually, from agriculture to consumer goods, and is the largest rail shipper of auto products and metals in North America. Norfolk Southern also has the most extensive intermodal network in the eastern U.S., serving a majority of the country’s population and manufacturing base, with connections to every major container port on the Atlantic coast as well as the Gulf of Mexico and Great Lakes. Learn more by visiting

At Norfolk Southern, we believe in celebrating our individuality. By leveraging the unique backgrounds and viewpoints of our employees, we can create a culture of innovation, respect, and inclusion. We know that employees thrive in a workplace where differing viewpoints, ideas, and experiences are freely shared and valued. As such, we encourage all employees to contribute their distinctive skills and capabilities to our organization.

Equal employment opportunities are available to all applicants regardless of race, color, religion, age, sex, national origin, disability status, genetic information, veteran status, sexual orientation, and gender identity. Together, we power progress.

Effective December 8, 2021, NS has paused its implementation of the COVID-19 vaccine mandate given the dynamic legal proceedings.  The ultimate outcome of the federal contractor vaccine mandate is yet to be determined. It is still possible that the mandate, as it applies to NS, could be upheld in court in the near future. If the mandate is upheld, NS employees will be required to be vaccinated or have an approved medical or religious accommodation.

Nearest Major Market: Atlanta